UNIFY officially launches Microsoft Azure AD B2C Practice

UNIFY Solutions today officially launched their Microsoft Azure AD B2C Practice. This Practice enables enterprise and government to build rich identity experiences and communities for their customers and citizens.

Coinciding with the launch of the public preview of Microsoft Azure AD B2C Identity Experience Framework (Microsoft Build 2017), UNIFY is pleased to be able to publicise its ability to architect, build and provide managed services for consumer and citizen systems. These systems allow bridging of Citizen or Social identities and multiple attribute verification sources, including CRMs and documentation verification services, to organisations public facing application.

Shane Day, UNIFY Chief Technology Officer


“UNIFY is proud to have been involved with the Microsoft Azure AD B2C product engineering team since initial private preview stages, and has established a new practice to bring the extraordinary capabilities of this platform to the Australia, New Zealand and Asian regions,”



Phil Whipps, Principal Architect of the Azure AD B2C practice is already building world class solutions now on the public preview. One such solution is an innovative Identity Bridge now contracted to be supplied to the New Zealand Ministry of Education, incorporating existing industry Identity Providers, RealMe, and the revolutionary Schools Cloud project.

Phil Whipps, UNIFY Principal Consultant, MCTS


“I feel privileged to be involved in the largest B2C implementation within New Zealand. With direct involvement from Microsoft New Zealand and Australia as well as the Microsoft Global B2C Product team”




Tony Temaru, UNIFY General Manager NZ


“UNIFY New Zealand is excited to be building for the Ministry of Education (MOE) the B2C Advanced Identity Ecosystem. The IDP’s of ESSA and the Work Force IAM will have application Integration to the Azure B2C Premium customer experience engine for Integration and development of polices. This trust framework operation will encode the relationships of trust and authority inside the B2C Policy Engine and will define the user journeys and enforce data flows and privacy”



UNIFY’s work with the B2C platform builds upon the organisation’s commitment to aiding organisations, agencies and governments with the digital transformation process. This announcement also builds upon UNIFY’s series of sharing digital government insights following a number of visits (read more here and here) to Australia by Brandon Murdoch, a Principal Engineer in Microsoft’s Identity Engineering Group, a leading visionary of Microsoft’s Azure AD B2C platform. While visiting Australia as at the request of UNIFY Solutions’ Chief Technology Officer Shane Day Brandon’s shared experiences ensuring the success of the Irish MyGovId project and showcased the outstanding benefits of Microsoft’s emerging technologies.

Image: Microsoft Build 2017


To have a discussion about how UNIFY can revolutionise your enterprise or agency’s public-facing identity systems, with Microsoft Azure AD B2C please contact us.


Our Solutions

UNIFY plans, deploys and manages customer or citizen identity solutions for your enterprise or agency.

  • Identity Architecture
  • Governance Frameworks
  • Multi-factor Authentication
  • Application Integration
  • Risk & Security Assessments
  • Identity User Experience branding
  • Directory Services
  • Managed Services and Operational Support
  • Operational Reporting
  • Continuous Synthetic Testing Services and Reporting


  • Team of industry leading experts across the cloud and on-premise platforms
  • The deepest level of knowledge across cyber security and risk.
  • Complete solutions addressing changing nature of cyber threats
  • Experience across B2B, B2C, G2G and G2C



Contact Us to discuss your organisations Identity, Access or Security needs.

About UNIFY Solutions:

UNIFY Solutions is a leading global supplier of Identity, Access and Security services.

UNIFY Solutions was formed in 2004 on the understanding that Identity would become a business critical focus for any organisation securing access to its infrastructure and services. UNIFY Solutions is now a key security partner for companies and governments needing to deliver services to their customers in a digital and mobile economy.

For more information about UNIFY Solutions please visit the About Us section of the website.

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